Apple makes a commecial comparing PC to Macs and mentions your name as a reviewer in your important business publication

Corporate sucking up or indication of career success? Both?  

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Voce (my company) was able to secure a Q&A with one of the top executives from the $70 billion Procter & Gamble to discuss how they approach influencer marketing and word of mouth. Definitely worth a read for anyone interested in or working in these areas.

It's a two part discussion/post, so stay tuned for the next half.

Update: Part two just posted. Enjoy!


Jose Canseco testifying in DCThis was too unbelieveable to not record it, so sorry to those of you who don't care about sports. Went to the gym after work today and was just there doing my thing and then I look to my side and here comes none other than King Steroid himself, Jose Canseco. Of course, even in the all free weight area, he turned heads. I was watching more out of disbelief at what I was seeing. I guess he still hangs around the old Oakland hood.

No, I didn't pull a bash brothers move and clash forearms with him, it probably would have broken the bone, but I thought about it.


Say it ain't so, Matt. I try to avoid this stuff most of the time, but the sports angle drew me in. Celeb gossip site, TMZ.com sums all of this up nicely:

On the one hand, Leinart's new star power is no surprise. The football star has a multi-million-dollar deal in the works with the Cardinals, a ton of potential endorsement contracts, a spot on People Magazine's 100 most beautiful list, and a dating resume that includes a stint with MTV's Laguna Beach star, Kristin Cavallari.

In this case, though, his climb up the social ladder is surprisingly fast, recalling Maria Sharapova, Andy Roddick, or Anna Kornikova. The sizzle could help Leinart in his endorsement negotiations, raising his profile at precisely the time he's cutting his new deals. But the moves also could backfire if the gossip turns ugly — a high-wire act that makes Leinart a star to watch.

Hopefully, for his sake, he won't lose millions because of this decision like he did after deciding to return to college instead of turning pro last year and collecting the huge signing bonus the number one overall selection always gets.


Lets face it, I'm no Steve Rubel, Mike Manuel, or Andy Lark and probably never will be in the blogging sense. I have an average traffic figure that rivals … well, no one. I'm a nobody in the blogosphere. And, according to Bite PR's Danny Bernstein, if you don't fall into the category of "best-of-the-best" in the industry, you should take your fingers off the keyboard and keep your thoughts out of the blogosphere. Controversial statement? It sure seems like it.

Now, I don't want to misrepresent or forget Danny's main point: that we, as PR folks, traditionally get stereotyped by the media, public, and Hollywood, and we need to make an effort at countering that view. I couldn't agree more. However, does that mean that only those "A-List" types should represent our industry alone? I don't think so. Danny chimes in with this:

In some respects, I share her [Strumpette’s Amanda Chapel] concern. I believe blogging, as the delicate olive branch of PR, must be handled by the absolute best-of-the-best our industry offers. These are the Tim Dysons, the Richard Edelmans and the Andy Larks.

If we allow this wave of wannabe journalists and self-publishing addicts to control (and ultimately mishandle) what could be our White Album, we will fall … and we’ll fall hard.

Despite seeing his point, it's hard to see how only those higher-level individuals are the only ones that have anything to contribute to the discussion. Just because I don't have a higher traffic level and some amazing reputation in the industry doesn't devalue the thoughts I have to contribute. I've posted some that have quadrupled my daily readership. I'd like to think those thoughts furthered the discussion, debate, and thought among those who took the time to read them. That's the beauty of blogging – joining the conversation and making people think.

In addition, I don't think "every starry-eyed PR professional that blogs believes, somewhere inside, that it can make them some kind of champion of business." I blog because I want to. I blog because it keeps me thinking and, more importantly, writing. I don't blog because I think I'm going to become some superstar. The best example of this is Wet Feet PR's Blake Barbara. I don't think, if you asked him, the reason he started blogging was to become a champion of the industry. He carved out a niche for himself, contributed valuable content, and it raised his industry profile.

I guess the main point here is that it doesn't, and shouldn't, matter who you are or aren't. Everyone is a potential source of alternative opinion and valuable thinking in the blogosphere that all help contribute to better conversation and debate. Just because you aren't blog "famous" doesn't mean you should shy away from the medium.

This isn't meant to be an attack on Danny at all, I just ran into him at Third Thursday and he remembered when I interviewed with him for a position at Bite last summer, which was nice. Through his writing, it's clear he's a smart guy, but in this case I think he's just simply wrong. If one takes his point to heart, it makes them wonder what's up with this "guest column" at Silicon Valley Watcher, a blog, and the contributions to Bite Marks. Who do you think you are, Danny? Tim Dyson? 🙂

Bottome line: It doesn't matter, you're contributing to the conversation in a valuable way. People will always think what they will about PR and the people who work in the industry, and I don't think it matters who blogs or what about because a handful of people aren't going to change those perceptions.


Well, I had planned to write a short recap on yesterday's innaugural Third Thursday: Social Media in PR Meetup, led by Mike Manuel and Jeremy Pepper, that featured TechCrunch's Michael Arrington, but there really is no need when Jeremy comes through with an audioblog of the event. Check it out!

Technorati Tags: , Meetup, ,


A great discussion is taking place over at Media Orchard about Barry Bonds and his need for a PR makeover. Ideas and suggestions are being thrown around in the comments section, so definitely drop by and throw your two cents in, or do it here. 

Primary question: "His people call you tomorrow and offer a huge retainer, whatever it takes, to change his image. First off, would you accept, and secondly, if so, what are your best ideas for the PR image makeover." 

Maybe an additional question is, can Bonds' image be made over at all?