Archive for the ‘Social Media’ Category

It's interesting to see questions/arguments like this about a possible MySpace downturn after reaching a ridiculous "peak" of 80+ million registered users, and then to see article's like this one from Ad Age, discussing social networking sites recently securing major advertising opportunities with companies like Wendy's and Toyota.  So, what is it? My guess is […]


Voce (my company) was able to secure a Q&A with one of the top executives from the $70 billion Procter & Gamble to discuss how they approach influencer marketing and word of mouth. Definitely worth a read for anyone interested in or working in these areas. It's a two part discussion/post, so stay tuned for […]


Well, I had planned to write a short recap on yesterday's innaugural Third Thursday: Social Media in PR Meetup, led by Mike Manuel and Jeremy Pepper, that featured TechCrunch's Michael Arrington, but there really is no need when Jeremy comes through with an audioblog of the event. Check it out! Technorati Tags: Social Media, Meetup, […]


A little promotion for a colleague never hurt anyone, right? As long as it's for the great good. Well, Mike Manuel (a.k.a Media Guerilla) and a few other PR pros, including Jeremy Pepper, Giovanni Rodriguez, and Phil Gomes have come together to co-organize Third Thursday, "a new meetup for Bay Area PR and marketing folks […]


We heard about BlogBurst a while back when they were trying out their blog syndication to newspapers service with the likes of the Washington Post, San Francisco Chronicle, Houton Chronicle, and the San Antonio News-Express. Now it appears the trial is over and they are set to officially launch Tuesday. Newspapers are looking to BlogBurst […]


Not even going to try and link to all that has been said, claimed, yelled, screamed, or prophesized about how to engage bloggers, but will only say that, yes, transparency is an indisputable must, but also that it’s not just about transparency … I don’t mean to dehumanize members of the MSM, the structure is […]


It’s funny how the fear, uncertainty, and doubt – skepticism, essentially – that is ingrained in most decision-makers within enterprises instantly relegates PR counsel to the bottom of the priority stack. As it relates to emerging communication mediums, PR people are chartered with providing the advice, facts, logic, you name it, that our clients need […]