Archive for the ‘Communication’ Category

As counselors, yes, we have a job to do, but often there are situations where we have no pull, no sway, no leverage. Greater success in this profession will come when you learn how to identify the situations you cannot change among the ones you can, and figure out how to work with what you […]

Voce (my company) was able to secure a Q&A with one of the top executives from the $70 billion Procter & Gamble to discuss how they approach influencer marketing and word of mouth. Definitely worth a read for anyone interested in or working in these areas. It's a two part discussion/post, so stay tuned for […]

Well, I had planned to write a short recap on yesterday's innaugural Third Thursday: Social Media in PR Meetup, led by Mike Manuel and Jeremy Pepper, that featured TechCrunch's Michael Arrington, but there really is no need when Jeremy comes through with an audioblog of the event. Check it out! Technorati Tags: Social Media, Meetup, […]

Not even going to try and link to all that has been said, claimed, yelled, screamed, or prophesized about how to engage bloggers, but will only say that, yes, transparency is an indisputable must, but also that it’s not just about transparency … I don’t mean to dehumanize members of the MSM, the structure is […]

It’s funny how the fear, uncertainty, and doubt – skepticism, essentially – that is ingrained in most decision-makers within enterprises instantly relegates PR counsel to the bottom of the priority stack. As it relates to emerging communication mediums, PR people are chartered with providing the advice, facts, logic, you name it, that our clients need […]

As I mentioned previously, I was able to catch only a small portion of the New Communications Forum in Palo Alto this week because, well, client service had to come first. Most of us know how that goes. One panel session I was able to take in was Dan Gillmor‘s presentation on the “Impact of […]

Found a little time to head over to the New Communications Forum here in Palo Alto to take in a couple of panel sessions. Overall, there was some very interesting content presented and discussions taking place. I plan to be more specific later, but I must say initially that it was very exciting for me […]