Blogger Engagement – Just Be You

21Mar06

Not even going to try and link to all that has been said, claimed, yelled, screamed, or prophesized about how to engage bloggers, but will only say that, yes, transparency is an indisputable must, but also that it’s not just about transparency …

I don’t mean to dehumanize members of the MSM, the structure is just too formal, but when engaging with bloggers it’s about reminding yourself that, at the end of the day, you’re simply dealing with a normal person – so make a connection. Stating the obvious but, bloggers are just people. People with no real motives, responisibilities, or cares (generally speaking) – except about the topics they write about. This holds true, of course, for the traditional media, but there’s more hierarchy and that changes the interaction quite significantly.

Transparency + personality + dropping the PR speak = good blogosphere outreach – or so it would seem.

But what do I know.

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3 Responses to “Blogger Engagement – Just Be You”

  1. that’s why it will never wor. Hale Mauricio.


  1. 1 Blog Run » Blog Archive » Free to be You, Tom’s My Only Friend, and Pinko Bastard
  2. 2 Forward Blog » Blog Archive » Breaking the Ice with Bloggers

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