McDonald’s and the Blogosphere


Shel Israel dishes a little advice to the McDonald’s blog team on ways they can improve their pretty pathetic attempt (thus far) at joining the blogosphere. He breaks it down for us:

    • Start conversation with your customers
    • Talk about a day in the life of a franchise owner
    • Ask your customers what they want from you
    • Drop the corporate language
    • Read other blogs and join conversations

      And I’m going to take the liberty to add a couple of more:

      • Since Shel won’t say it, I will — pick up the book Naked Conversations, it’ll help
      • And on a serious note — post with frequency. Two posts in a week’s time is not enough.

      I’m not really one to talk about posting with frequency because I know I don’t, but I’m not a coporporation with an image problem trying to leverage a new platform for repairing one. Like others, I wish them well. A blog can be a pretty damn useful tool for communicating with customers, but you have to use it properly. Hopefully after a little bit of practicing they’ll catch on. And as Shel noted, drop the corporate speak. Despite sounding too formal, it sometimes makes a person (at least me) stop reading and move on. Good luck McD’s.

      28 Responses to “McDonald’s and the Blogosphere”

      1. Ryan,

        I just love your additions, particularly the first. I have no objection. Maybe they could read it between their weekly blog postings.

      2. Shel,

        Thank you for the comment, and no problem. 😉 When I saw that they took a week in between posts, I couldn’t believe it. What’s the point of having the blog if they’re not communicating and engaging in conversation frequently? They are just getting started, so maybe they deserve a little slack, but still.

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