McDonald’s and the Blogosphere

28Jan06

Shel Israel dishes a little advice to the McDonald’s blog team on ways they can improve their pretty pathetic attempt (thus far) at joining the blogosphere. He breaks it down for us: Start conversation with your customers Talk about a day in the life of a franchise owner Ask your customers what they want from […]

Filed under: Blogging, McDonalds   |  28 Comments

PR’s Last Words — “For the love of God, I’m not dying!”

28Jan06

I’m walking on eggshells with this post because I’ve just entered PR, recently marking my one-year anny. But I, like many other PR professionals, must defend our industry. Tom Foremski is at it again. A couple of weeks ago we heard the now familiar “PR is dying” bit from him and it provoked plenty of […]

Filed under: Blogging, New Media, PR   |  25 Comments