Old Versus New Media — Lets Get Ready to Rumble

04Jan06

A little behind on blogging. The last few days have been pretty hectic. Anyway, I meant to throw something short up about this interesting article from Red Herring that discusses the “old media’s” difficulties adapting to the ways new media is altering the communications landscape.

Most of us have heard about the ever-declining newspaper readership and revenues in recent years or months, and the layoffs that have taken place at the New York Times and others. But, as the Red Herring article displays, readership drops and the chain reaction such drops have caused seem to allude to something bigger. This quotation especially caught my eye:

“And younger people don’t have the same habits as older people. Some 13 percent of 18- to 24-year-olds get their information from online sources. Of the same group, only 2 percent are serious newspaper readers, the report said. Meanwhile, 8 percent of them are keen magazine readers.”

The steady decline of readership, at least to me, seems to be less about how newspapers are going about disseminating their news and information and more about a generation of people whose attention has been drawn to different things – a shift in priorities I suppose. Current events just don’t hold the same level of importance with younger people as they used to. Probably goes back to the same apathetic attitude label the 18- to 24-year-olds get slapped with when it comes to voting.

I’m not sure I entirely agree with the position this article takes, because if you look at some of the figures they’ve cited, it doesn’t seem that online readership is all that either. However, I won’t dispute its viable challenger status when compared to the old media types and the impact it is having.

Anyway, good read. Check it out whoever you are that is still reading this blog off of the links it received the last week. 🙂

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