Voce (my company) was able to secure a Q&A with one of the top executives from the $70 billion Procter & Gamble to discuss how they approach influencer marketing and word of mouth. Definitely worth a read for anyone interested in or working in these areas.
It's a two part discussion/post, so stay tuned for the next half.
Update: Part two just posted. Enjoy!
Filed under: Blogging, Communication, Influencer Marketing, PR, Social Media | 11 Comments
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Hi from New York And thanks for the web site. It was just the thing I had been looking for. It has helped me no end. Thanks again
What the hell? Where’s the article? Why are the comments just a bunch of spam? This blog kinda sucks.
I would appreciate a response as soon as possible.
Thanks.
Esther